Groupe Média TFO (a French-language television station broadcasting from Ontario) sought to attract a younger audience. So, as part of the rebrand, I created a new tagline that worked to dramatically exceed established goals, and we developed a variety of print, digital, and TV bumper executions.
'Je-ne-sais-quoi' translates to 'I can't put my finger on what makes this so good', and reimagining TFO as 'Je-ne-sais-quois Télé' provided the creative freedom and energy needed to successfully connect with the youths and young adults of the target demographic.
This is the case study video:
And these are few examples of the digital and print executions:
