We had a blast on this project. And not just because we had three famous NHLers on set.
The budget was tight, the timeline even tighter, and the one hour of shooting time we had to film both spots was super duper ultra tight!
It all worked out in the end, though, and we got to make some awesome, really fun stuff for a great brand that truly deserves it.
The big boss client-side, notoriously difficult to please (but we leigitmately loved that about him because it drove us to work extra hard to present killer idea after killer idea), actually stood up during the presentation of the rough cuts to give us an ovation.
The account team were dumbfounded. They’d never seen him do anything like that before.
We even had fun executions to help sell the 1/2 Season Pack (that was promoted as holiday gift) where players were sitting fully gift-wrapped next to the tree on Christmas morning and an excited father can’t imagine what his present could possibly be. And one for the Playoff Pack where that well-known NHL steward carries The Stanley Cup around behind the spot’s hero as he goes about his day.
Sadly, the client decided to simply recut these spots. But, yeah, this campaign had the legs to live forever:
And this is a 6 sec. socially-optimized vertical version created specifically for Instagram and Facebook: