Simple.
Conceptual.
Wonderful.
And all in one highly effective multi-media retail campaign.
Wait...retail?!
Yes. Retail.
Facebook loved this so much much they gave Rogers $100 000 in free media to extend the campaign.
Believe it or not, the original ask was banners and big boxes for a strictly online campaign. But we sold through engaging online video (using Instagram and Facebook best-practices) in addition to those banners and big boxes and whatnot - 256 differerent iterations and various elements to the campaign in total.
And not just one spot. Five different spots. Spots the client loved so much they ended up running on national television.
We had all the ‘success story’ stats to submit this campaign to the Cassies, Effies and the like however this excellent, and extremely successful campaign, had the misfortune of being introduced to Canada during the advertising awards black out Publicis initiated to draw attention to their ‘Marcel’ A.I. program.
Ah, well. Awards or no, it’s still a great campaign.
Now, I know what you’re thinking - but does it work in vertical!?
Heck yeah, it does: