This Alberta-wide campaign drew attention to the incredible speed of the then-new AMA Insurance online quote generator.
For those who may not be aware, the Alberta Motor Association is the Alberta version of CAA. And roughly 1/3 of drivers in the province are members.
And this lead spot captures the unpredictable-yet-highly-predictable absurdity of Alberta-only hail events. Seriously. Google ‘large hail Alberta’ and you’ll immediately appreciate how keenly this spot understands the market:
Of course, weather isn’t the only thing that can cause damage. So this spot focuses on thievery. Strangely, absurdly, hilariously fast theivery.