AMA Insurance / Congratulations! You’ve Got Three Minutes To Kill.

The Alberta Motor Association wanted to to convince young males (18 - 35 yrs.) that getting an online insurance quote was worth their time.

And it would only take three minues.

So we decided to hit the taret demo with the funny right where they live (that's online, by the way).

We got a big bang out of a small budget with these video spots that make light of just how little time it actually takes to get an online quote from AMA.

And then we seeded them around the interwebz.