Playing catch with your dad is a seminal part of growing up in North America.
And Rogers has always been about family, the power of human connection and the brand's ability to make more possible.
So, while visiting with your dad on Father's Day is always the best option, we created Catch With Dad for everyone who couldn't be there in person.
It was a simple game that allowed you to play a digital came of catch with your dad while you talked in real-time.
A simple throwing motion with your phone would toss an on-screen baseball (complete with visual effects, sound effects, and haptic effects) to your father regardless of how far away he might be from you, anywhere in North America.
The ball would instantly land in the glove on the screen of your father's phone.
And he could toss he back.
Boom. Catch with your dad.
Just like old times.
And something no one had ever done before.